How many products should you recommend to a guest to have the best odds of making a sale?

Recommending three products to a guest is often considered optimal because it strikes a balance between providing enough options to cater to different preferences while preventing overwhelming the customer with choices. When guests are presented with a variety of three items, they can compare and contrast their features and benefits, which can facilitate decision-making.

Offering a single option may lead to either acceptance or rejection without further exploration, while suggesting four products could create confusion or indecision, potentially leading to choice paralysis where the guest opts not to purchase at all. Therefore, the recommendation to present three products aligns with maximizing engagement and improving the likelihood of a sale, as it allows for meaningful choices without overwhelming the customer.