On average, how many more times a year does a guest who pre-books visit compared to one who doesn’t?

Pre-booking typically indicates a higher commitment from guests, which often translates to greater frequency of visits throughout the year. Research shows that individuals who take the step to pre-book are more likely to plan their visits, leading them to engage with services or attractions more consistently than those who do not pre-book.

The statistical range of two to three additional visits aligns with various studies, which highlight that pre-booking behaviors foster a sense of anticipation and likelihood to follow through, thus increasing overall visit frequency. This behavior is driven by the planning that comes with pre-booking, allowing guests to integrate these visits into their schedules more effectively, which is crucial in the hospitality and service industries.

Looking at the other ranges suggested, the two to three visits stand out as realistic given the average customer behavior patterns, whereas higher ranges may exaggerate the frequency without stronger backing from typical guest visitation data.