People are more likely to do business with individuals who:

People are more likely to do business with individuals who make them feel good about themselves because positive emotional experiences create strong interpersonal connections. When individuals feel valued and appreciated, they are more inclined to trust and engage with those who foster this positive environment. This sense of self-worth can motivate customers to return and build loyalty, as they associate the positive feelings with that person or business.

Creating a favorable emotional connection enhances customer satisfaction and fosters a relationship that goes beyond mere transactions. While discounts can attract attention temporarily, and listening is a crucial communication skill, the overarching factor in human interactions is the emotional resonance one creates. Customers are often drawn to those who uplift and acknowledge them, thereby enhancing their overall experience and satisfaction.