Telling a guest about a product they love is an example of what?

A guest expressing love for a product directly reflects their experience and satisfaction with that product. When you share this positive feedback with others, it serves as a testimonial. Testimonials are powerful because they provide social proof; they show potential customers that real people have had good experiences, which can influence their purchasing decisions.

In this context, the importance of a testimonial lies in its ability to convey authenticity. Unlike a sales pitch, which is more focused on persuading a customer to buy something, a testimonial comes from real user experiences and emotions, making it more relatable and trustworthy. It allows others to see the value and benefits of a product through someone else's eyes, which can be far more persuasive than a mere promotional message or generic recommendation.