What is a key benefit of distributing 'buy one get one' offers?

Distributing 'buy one get one' offers primarily serves to attract new guests by providing an enticing incentive that encourages potential customers to try a business's offerings. This type of promotion creates a sense of value, allowing guests to feel they are getting more for their money, which can significantly enhance their likelihood of making a purchase they might not have considered otherwise.

Moreover, these offers often create a sense of urgency and can spread through word-of-mouth, as customers excited about the deal share their experiences with friends and family, further contributing to the attraction of new patrons. When people perceive they are getting a deal, they are more inclined to explore the brand or establishment, which can lead to repeat business beyond the promotional period.

While other options might provide indirect benefits, the primary and most immediate impact of 'buy one get one' offers is their effectiveness in drawing in new guests, making them a powerful marketing tool for businesses aiming to expand their customer base.