What is the biggest reason guests typically do not purchase retail products at the salon?

The primary reason guests often forego purchasing retail products at the salon is that the stylist does not take the time to mention these products. This lack of communication can lead to missed opportunities for both the stylist and the guest. When stylists do not discuss retail options or highlight their benefits, guests may remain unaware of available products that could enhance their hair care routine.

Effective communication about retail products is crucial. Stylists play a pivotal role in educating guests on how these products complement the services they receive, which not only helps in addressing any specific hair concerns the guest might have but also reinforces the benefits of using professional-grade products. A conversation about the products can create a more personalized experience, increasing the likelihood that guests will purchase them.

While factors such as pricing, location, and shopping preferences can influence buying decisions, the absence of stylist recommendations directly impacts the guests' awareness and perceived value of the products available to them. By proactively engaging with guests about retail offerings, stylists can significantly increase product sales.