What is the role of a stylist in recommending products to guests?

The role of a stylist in recommending products to guests centers on understanding and meeting the individual needs of each client. A stylist's primary responsibility is to analyze guests' specific hair types, preferences, and challenges, allowing for tailored product suggestions that can help clients achieve their desired results.

Educating guests about the benefits of particular products is crucial as it empowers them to make informed choices about their hair care routines. This not only enhances the client's experience but also fosters trust in the stylist’s expertise, which can lead to increased customer loyalty and satisfaction.

In contrast to simply selling products, which lacks a personalized approach, or promoting products without regard for a guest’s specific needs, a stylist's consultative approach is essential for establishing meaningful connections with clients. Maintaining product stock is also important but is more of an operational task rather than a direct responsibility in client interactions. Therefore, the focus on analyzing needs and providing education underscores the professional role of the stylist in product recommendations.