What technique can best showcase a business’s work on social media?

Videos or photos are particularly effective for showcasing a business’s work on social media because they engage audiences visually, which is crucial in today's fast-paced digital environment. Visual content tends to grab attention more quickly than text and is more likely to be shared by users, increasing reach and visibility.

When people scroll through their social media feeds, strong visuals can stop them in their tracks, allowing businesses to showcase their products or services in a dynamic way. For instance, a well-produced video can demonstrate how a product works or showcase behind-the-scenes footage of a team's efforts, which builds a connection with the audience by revealing the human element behind the brand.

In contrast, while text reviews and customer feedback polls are useful for gathering insights and showcasing customer satisfaction, they lack the immediate visual impact that videos or photos provide. Celebrity endorsements can certainly attract attention and lend credibility, but they do not specifically highlight the business's own work or unique offerings in the way that compelling visual content can.