What type of endorsement is considered more credible than traditional advertising?

A personal recommendation is viewed as more credible than traditional advertising because it originates from someone the individual knows and trusts, such as friends, family, or colleagues. This type of endorsement carries personal experience and genuine opinion, which can influence decision-making more effectively than traditional advertising methods. People often value the honesty and relatability associated with personal recommendations over the potentially biased nature of advertisements, where the message is crafted primarily to sell a product or service.

In contrast, celebrity endorsements, while effective in some contexts, may not resonate as deeply on a personal level due to their commercial nature. Online ads and print media are forms of traditional advertising that typically lack the personal touch and trust that arise from direct recommendations. Therefore, the credibility linked to a personal recommendation highlights its unique effectiveness compared to other promotional strategies.